Viva Time Corporation was founded over 30 years ago to fill a void in the timepiece marketplace. What began as a small specialty watch company has since grown into a significant, multi-brand manufacturer and marketer of fashion watches.
In the 1970’s the watch market was divided by two widely divergent ends of the product spectrum. There were traditional watches that were inexpensive and lacked style, and at the opposite end were the luxury timepieces from Switzerland which were stylish, dependable, but most notably, expensive.